The birth of Colonel Gustave
Sierra : mascot, but above all the start of the adventure

There we are! After 5 long months of hard work, we officialy launch Colonel Gustave.  It's been a long road since the idea came into our heads, but we finally got there. We are, of course, nature and dog lovers, but the fact remains that we have learned a lot about dog nutrition. We have to admit that we hear a lot of different stories on the web and that it is therefore essential to put the church back in the middle of the village by going to speak with experts for whom the stomachs of our four-legged friends have no secrets.

With these 5 months spent studying the problem in all directions, we are now happy to be able to offer you ultra qualitative, delicious, beautiful, healthy dry dog food for which the ingredients do not have to travel from sometimes the other side of the planet to find themselves in your doggie's bowl. In short, we hope that your dog will love our  super healthy & sustainable dry dog food  while beating its tail knowing this would have a limited impact on the earth it loves to walk on.

Odoo • Image et Texte

How did it all start?

Join us in this article to find out how we decided to embark on the adventure of dry dog food.

Little hint : there's a dog in the story :-)

November 2019

So it all began at the end of 2019, when Colonel and Margaux decided to welcome a new member into their family. They quickly set out in search of a magnificent Hungarian Braque to put even more life into their home and came across Sierra. It has to be said that this is not the easiest breed to find in Belgium and the waiting lists are quite long. In November they realised their dream and found a litter with availabilities near Paris.

Above, Sierra during her first months

Sierra was born on January 6th 2020 near Paris. She was welcomed 2 months later in her new family for whom 2 months seemed like an eternity. 

The breeder recommended using a certain brand - whose name we will not mention - market leader and present in all supermarkets and pet shops. A brand that is not very sexy, but after all, they know what they are doing. At least that's what Colonel said at first. After a few weeks, Colonel made a clear statement: Sierra was not a big fan of her daily menu, she was thin and didn't even eat half of her recommended daily allowance. 

Like any good dog owner, Colonel started doing some researches on dry dog food and after browsing forums and watching documentaries, he was certain that he was not giving a proper meal for his dog and was not helping the ecological cause very much by doing so. From this experience arose a desire to find a better product for Sierra, which she could happily swallow and if, on top of that, this product could respect the environment it would be ideal. Very few petfood companies have yet taken an interest in this need, although it is becoming more and more present in people's minds. 

Gustave, also known as the operational expert, was therefore contacted and together they decided to launch a brand that would respect the dog's stomach while reducing the environmental impact of this dry food.

That's when they set out to meet experts in canine nutrition to find the recipe.

Find out the second part of our adventure soon :-)

While waiting for the opening of our online shop, you can now pre-order your dog's favorite meal by clicking here :

Comment bien nourrir son chien