The beginning of Colonel Gustave
Join us in this article to find out how we decided to embark on the adventure of dog kibble.
Little hint: there’s a dog in the story 🙂
How did it all start?
November 2019
It all starts at the end of 2019, when Colonel and his partner decide to welcome a new member into their family. They quickly set out in search of a magnificent Hungarian Braque to put even more life into their house and come across Sierra. We must say that this is not the easiest breed to find in Belgium and the waiting lists are quite long. In November, they realise their dream and find a litter with availability near Paris.
Sierra was born on 6 January 2020 near Paris. She was welcomed 2 months later in her new family for whom 2 months seemed like an eternity.
The breeder recommended the use of a certain brand – whose name we will not mention – market leader and present in all supermarkets and pet shops. Not a very sexy brand, but after all, they know what they’re doing. At least that’s what Colonel said at first. After a few weeks, Colonel made a clear statement: Sierra was not a big fan of her daily menu, she was thin and didn’t even eat half of her recommended daily allowance.
Like any good master, Colonel inquired about these kibbles and after browsing forums and watching documentaries, he was certain that he was not giving a proper meal for his dog and was not helping the ecological cause very much by doing so.
From this experience was born a desire to find a better product for Sierra, which she could happily swallow and if, in addition, this product could respect the environment it would be ideal. Very few pet food companies have yet taken an interest in this need, even though it is increasingly present in people’s minds.
Gustave, also known as the operational expert, was therefore contacted and together they decided to launch a brand that would respect the dog’s stomach while reducing the environmental impact of this dry food.
